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DISRUPTING RETAIL – THE IMPACT OF ONLINE SHOPPING
Originally published on MENG Blog. VIEW ON MENG BLOG Amazon led holiday hiring this past season with 100,000 seasonal workers, up 25% from the prior year. the retail giants continuing growth is...
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IT’S TIME TO TAKE SECOND LOOK AT THE DIRECT SELLING INDUSTRY
Originally published on HuffPost Business. VIEW ON HUFFPOST BUSINESS Who doesn’t want to earn extra money? Thanks to digital technology, we now have an unprecedented opportunity to sell our crafts on...
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GIG OR GAG: HOW WE WORK IS CHANGING
Written by Bobbie Waserman and originally published on Business 2 Community. VIEW ON BUSINESS 2 COMMUNITY A few weeks ago, I wrote an article in Huffington Post for those aspiring to take advantage...
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THE GIG ECONOMY: CULTURE COUNTS
ORIGINALLY PUBLISHED ON MENG ONLINE – VIEW HERE Most of us have experienced some part of the Gig Economy―either participating in a company that provides independent contractor work (a “gig”) or...
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For United Airlines, Discounting PR Advice Cost Millions
This article was written by Bobbie Wasserman and originally appeared in the American Marketing Association Executive Circle Blog Much has been written and posted about the United Airlines-Dr. Dao...
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THE PRICE OF FAILED CULTURE
This article was written by Bobbie Wasserman and originally appeared on the American Marketing Association Executive Circle Blog. In March, after watching the value of Uber decline, I wrote a blog...
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PR COMPETENCIES CAN IMPROVE ROI FROM YOUR PR FIRM
This article was written by Bobbie Wasserman and originally appeared in the American Marketing Association Executive Circle Blog. At its root, good PR feeds influence that increases reach and produces...
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FIVE STRATEGIES TOWARD A BETTER 2018 COMMUNICATIONS PLAN
This article was written by Bobbie Wasserman and originally appeared in the American Marketing Association Executive Circle Blog. Ready or not, the fourth quarter is coming and it’s time to plan your...
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#MeToo: From Campaign to Movement
This article was written by Bobbie Wassserman and originally appeared in the American Marketing Association Executive Circle blog. The broad public “outing” of Harvey Weinstein’s sexual harassment...
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Get Out in Front of 2018 Communication Trends—Join In, Jump On
This article was written by Bobbie Wasserman and originally appeared in Direct Selling News, February 2018. As part of its evolution and adaptation to market trends, the direct selling business model...
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